With an increasing awareness of female riders, a collective currently sitting at around 300,000 in the UK and growing daily – we want you to feel welcome, supported and promoted whilst you start or continue your journey on two wheels.
As a flagship showroom with large aftersales and service departments, we see and speak with many female riders who each have their own story to tell. That is what makes this community so special; even if the bikes aren’t necessarily engineered towards women, we make them our own.
Although we retail all makes and models, we are proud to be Honda. In particular this month of March, the month that recognises International Women’s Day on the 8th, Honda have continued to pay significant attention to their female demographic and deployed a lot of resource into interviews and market research to get to the core of women’s riding.
Honda offers a dedicated online platform known as ‘The Engine Room’ which offers a wealth of information, easy to digest without all the ‘waffle’ we often hear! Honda are actively working with female rider groups as well as our own ladies here at North West Honda Super Centre to develop this platform further.
We think they have done a really good job! What do you think?
Check out the latest information here: WOMEN IN MOTORCYCLING | Honda Engine Room
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