Published 04-04-2011
Staff at a Kendal’s SEAT dealer have been celebrating after helping the dynamic Spanish car maker clock-up record sales in July.
Kendal SEAT smashed its sales targets to help the Barcelona-based brand record its highest ever market share for a single month at 2.07%.
The Queen Katherine’s Avenue dealership helped the marque – famous for models including the Ibiza supermini, Leon family hatchback and multi award-winning Alhambra MPV – to outsell several ‘big name’ rivals in July.
The latest figures released by the Society of Motor Manufacturers and Traders (SMMT) show SEAT nationally has increased its share of the shrinking UK car market by an impressive 6.7% during 2011.
Graeme Bell, Sales Manager at Kendal SEAT, said: ‘There may be a lot of doom and gloom about in the economy, but we’re bucking that trend and enjoying a tremendous year so far.
‘July was an especially good month for us and we posted a really strong set of sales figures, with people buying every model in the SEAT line-up.
‘And we don’t expect things to slow down any time soon as, in the run-up to the September ‘61’ plate change, our latest suite of special offers is among the best I can remember.’
Meanwhile, SEAT UK Managing Director, Peter Wyhinny, was quick to praise the performance of Kendal SEAT and the brand’s other top-performing retail partners across the country.
He said: ‘‘I’m very pleased to see such a strong performance in July, which comes on the back of other significant records this year.
‘It’s now very obvious that our dynamic, stylish and great value cars are making an increasing impact here while our increased marketing activities around such high profile events as the UEFA Europa League are putting SEAT in front of an audience of millions.’